Private Fertility Care for couples who want answers that lead somewhere.
Using my Fertility Strategy Framework™, I help uncover the factors influencing fertility so you can move forward with clarity, direction, and a personalised strategy.
Right now it probably feels like you’re doing everything you can — but nothing is changing.
You’ve cleaned up your diet.
You’ve tracked your cycle.
You’ve read the articles, saved the posts, and tried to piece together what might help.
Maybe you’ve been told everything looks “normal.”
Maybe you’ve received a diagnosis.
Maybe you’ve experienced miscarriage and want answers before trying again.
Maybe you’ve already tried IVF.
But something still isn’t working — and no one seems to be looking at the full picture.
This isn’t about trying harder.
It’s about not trying blind anymore.
You’re done guessing.
You’re done being told to “just keep trying.”
You don’t want another vague reassurance.
You’re not here for surface-level advice.
You want answers.
You want a clear plan.
You want clarity, direction, and someone who can finally connect the dots.
You want someone experienced enough to help guide the decisions that shape your fertility journey.
That’s where I come in.
Inside Conceive, you’re not left interpreting results on your own or wondering what to do next.
I oversee the strategy behind your fertility decisions so every investigation, adjustment, and step forward has a clear purpose.
Why Conceive Is Different
Most fertility care is fragmented.
Your GP checks hormones.
A specialist scans your uterus.
A clinic analyses sperm.
Each practitioner is responsible for one part of the picture.
But fertility rarely comes down to one single factor.
Often, it’s a combination of subtle things that haven’t been fully investigated together.
A thyroid result that’s “normal” but not optimal.
A nutrient deficiency no one checked.
A microbiome imbalance affecting implantation.
Sperm that technically meets criteria but isn’t functioning well.
Hormonal fluctuations that interfere with ovulation.
A nervous system under constant stress.
Individually, these things can be overlooked.
Together, they matter.
And when no one is connecting the dots, couples are often left in limbo — stuck between reassurance and the next fertility decision.
Inside Conceive, I look at the full picture and oversee the strategy behind your fertility decisions — helping you understand what your results mean, what matters most, and what to do next.
Everything comes together in one place.
One practitioner.
One coherent plan.
No fragmentation.
The Fertility Strategy Framework™
Inside Conceive, I guide every couple through my Fertility Strategy Framework™ — a structured approach that helps uncover potential factors influencing fertility and translate them into a clear strategy forward.
Fertility journeys are rarely influenced by just one obvious issue.
More often, it’s a combination of biological, lifestyle and environmental factors that haven’t been fully explored together.
The Fertility Strategy Framework™ helps bring those pieces together so we can understand the bigger picture and determine the most appropriate next steps.
The Fertility Foundations
At the centre of The Fertility Strategy Framework™ are The Fertility Foundations — the three biological foundations required for conception.
Egg health
Sperm health
The reproductive environment
When one of these areas is compromised, conception can struggle — even when standard results appear normal.
Inside Conceive, these areas are investigated carefully so we can identify what may be influencing your fertility and determine the most appropriate next steps.
From Investigation to Strategy
Once the full picture becomes clear, your strategy moves forward through five structured Strategy Phases:
Investigate
Identify potential factors influencing fertility through targeted testing and detailed clinical review.
Interpret
Connect your symptoms, results and history so meaningful patterns become clear.
Optimise
Address the areas we can influence — including nutrition, hormones, sperm health, microbiome balance and lifestyle.
Prepare
Support your body’s fertility foundations whether you are trying naturally or preparing for treatment.
Guide
Provide continuous support and strategic direction so you always know what the next step is. This may involve supporting natural conception, preparing for fertility treatment, or helping you make informed decisions about IVF and your next steps.
Because results alone are not enough.
I don’t just give you answers. I give you direction.
I oversee the strategy behind your fertility decisions so you always know what to do next.
Who This Work Supports
Conceive is designed for couples who want clarity and a strategic approach to fertility.
You may recognise yourself here:
- You’ve been trying to conceive but nothing is happening
- You’ve been told everything is “normal” but your gut says something isn’t right
- You feel dismissed or unheard by healthcare professionals and want someone who will take your concerns seriously.
- You’ve experienced miscarriage — once or multiple times — and want answers before trying again
- You have a diagnosed fertility condition and want support addressing the bigger picture
- You’re preparing for IVF and want to optimise your health beforehand
- You’ve had unsuccessful IVF cycles and want to understand why
- You’re tired of piecing together advice from multiple practitioners, or trying to navigate this on your own.
Working Alongside Medical Care
Fertility care often involves multiple professionals — including your GP, fertility consultant, and specialist clinics.
My role is not to replace your medical team or provide assisted reproduction therapy such as IVF.
Instead, I work alongside your existing care, helping you interpret results, investigate potential factors influencing fertility, and strengthen the lifestyle and physiological foundations that support reproductive health.
When additional medical investigations or treatment are needed, I help guide you toward the appropriate specialists so you can make informed decisions about the next step in your journey.
What couples say about working with me
“For the first time, we felt seen and heard.”
“She helped us take back control of a situation that had felt completely out of our hands.”
“I regained the mental space to think about other parts of my life instead of constantly spiralling online.”
“Heather was the steady person we could trust to guide us through every step.”
What You Walk Away With
Inside Conceive, you won’t be overwhelmed with information.
You’ll leave with clarity and a personalised strategy tailored specifically to you.
You will gain:
Clear insight into potential factors affecting fertility
A personalised fertility strategy for both partners
Interpretation of existing test results
Targeted investigation recommendations where needed
Personalised supplement protocols
Fertility-focused nutrition guidance
Support for hormone balance and reproductive health
Nervous system, mindset and emotional support
Ongoing guidance for your next fertility decisions
No guesswork.
Just a clear way forward.
What Your Care Includes
12 weeks of private fertility care
- 12 personalised one-to-one sessions
- support for both partners
- wide range of in-house functional blood testing
- care plan inclusive of comprehensive nutrient panel & advanced thyroid screening
- vaginal microbiome testing
- detailed review of existing test results
- personalised supplement protocols
- fertility-focused nutrition support
- nervous system regulation
- mind – body fertility support
- fertility awareness mentoring
- referrals to trusted specialists when needed
- step-by-step fertility strategy tailored to your journey
Everything is built around your body, your data, and your fertility goals.
Private Fertility Care Investment
Fertility journeys are rarely straightforward.
When couples are left trying to piece together advice from multiple sources, it’s easy to spend months — or years — feeling stuck, unsure what to try next.
Conceive provides 12 weeks of focused, personalised fertility care, where we investigate what may be influencing your fertility, connect the pieces of the puzzle, and build a clear strategy forward.
Different couples need different levels of support, so I offer two options depending on how much access and guidance you would like between sessions.
Both options include personalised private fertility care using The Fertility Strategy Framework™.
Conceive — Private Fertility Care
Structured support with personalised guidance throughout your 12-week journey.
Includes:
- 12 one-to-one sessions
- personalised fertility strategy
- in-house functional blood testing
- advanced thyroid screening
- nutrient screening tests
- vaginal microbiome testing
- supplement and nutrition protocols
- mind–body fertility support
- nervous system regulation
- support for both partners
- guidance before or alongside fertility treatment
- email support between sessions
£4,500
Option to pay in 3 monthly instalments
Conceive — Extended Private Fertility Care
Ideal for couples who want continuous access and support between sessions- (most chosen by clients)
Everything included in Private Fertility Care, with continuous support and deeper guidance throughout your journey.
Includes everything above, plus:
- unlimited WhatsApp / voice note support
- priority responses between sessions
- real-time guidance for questions and key fertility decisions
- closer monitoring and adjustments between appointments
£6,300
Option to pay in 3 monthly instalments
We are currently fully booked for CONCEIVE, with a small number of spaces becoming available from mid-May. The first step is a complimentary connection call to ensure we’re a good fit to work together before offering a place on the waiting list.
Ready to Explore If Conceive Is Right for You?
If what you’ve read feels like the missing piece, let’s talk.
Book a connection call so we can explore your fertility journey and see whether Conceive is the right next step for you.
There’s no pressure — just a chance to understand your situation and discuss how I may be able to support you.
Book your connection call →
Where clarity replaces guesswork. I don’t just give you answers. I give you direction.
Watch couples share their fertility journeys after being supported inside Conceive — all of whom have conceived after working with me.
Hear from clients who have conceived through the programme …
“You have literally helped all our dreams come true! I will forever be thankful and grateful for all your support, guidance, advice and knowledge you have given me!”
“After about eight weeks of working with Heather, I’d fallen pregnant naturally, which even to this day after I’ve just had my 20 week scan, I still cannot believe the fact that we didn’t have to go down the IVF route after 3 years of TTC”
“I still look at my daughter sometimes a bit incomprehensible as i cant believe she’s ours”
“We have a beautiful daughter out here and, you know, life couldn’t be better”
“We are driven by data and with Heather we had all the blood tests we needed & results the next day which identified all our deficiencies and found the cause of our miscarriages “
“The whole support, guidance, knowledge, were just incredible and I feel very, very grateful to have come across Heather. She ultimately helped me with my dream of becoming a mum”
“It worked – I’m 47 and I’m pregnant, what more can I say!“
“After enduring the unimaginable pain of five consecutive missed miscarriages, with each loss leaving us more heartbroken and confused, we are 21 weeks pregnant – I’m lost for words to express how grateful we are”